Merlin Hunter
Brand Identity for Merlin Hunter specialising in the reunification of lost loved ones through lawful data-driven methods.
Brand Identity
Photography
Print
Web Development
A digital investigations brand with purpose.
Merlin Hunter specialises in reuniting lost loved ones through lawful, data-driven methods. As experts in digital investigations for deeply personal matters, they needed a visual identity that conveyed both empathy and professionalism.
Creating a look that feels approachable yet credible called for careful visual strategy. The use of negative space, clean typography and balanced composition ensured a design that is calm, clear and reassuring, reflecting Merlin Hunter’s focus on their mission and respect for the emotional nature of every case.
