SK:N

Around 13,000 people in the UK are diagnosed with skin cancer each year, a figure that has risen by 57 per cent in recent years. It is more important than ever to challenge the common misconceptions around suncream and suncare. Skin asked us to create a campaign that brings this message home, exposes the widespread miseducation in the industry and offers reliable guidance.

The campaign centres on the idea of focus, emphasising the personal nature of skin and the individual journeys people take with their own, from protecting it to watching it change over time.

Its clear and cohesive structure was designed with accessibility in mind, making it easy to explore the key advice, the resources on offer and the core message of skin positivity and protection.